Nikorov and Balashov assumed retail investors would be making most of the mistakes. “The biggest surprise was finding that there was also a surge in institutional volume, that big money managers also participate in the confusion trade,” Nikorov said. Ticker confusion also can upend sophisticated institutional investors, Nikorov and Balashov found. It’s not just small-time mom and pop individual investors who get mixed up. The ‘smart’ money often gets confused too That’s because Tweeter’s ticker was “TWTRQ” and Twitter Zoom nearly reaches $16 billion in value after first day of tradingīankrupt electronics retailer Tweeter Home Entertainment soared nearly 1,000% in 2013 after Twitter Zoom founder Eric Yuan in front of the Nasdaq building Kena Betancur/Getty Images North America/Getty Images (AAPL) Hospitality REIT, a real estate firm that owns hotels are, often mixed up. (ZOOM), which is a thinly traded Chinese wireless company, are often mistaken for one another. Newly public web conferencing firm Zoom Video Snapchat parent Snap and tool maker Snap-on
#Twitter ticker confusion Pc
PC company HP’s ticker symbol is “HPQ” while Hewlett Packard Enterprises trades under “HPE.” (HP), which actually trades under the ticker symbol “HP,” often moves in the same direction. When either of the two tech companies that were part of the original Hewlett Packard tech conglomerate are in the news, shares of oil services company Helmerich & Payne ‘HP’ is not the printer company or Hewlett Packard Enterprise Instead, they just rationalized the purchase as still being a good investment. They found some investors didn’t even wind up selling the stock they incorrectly bought. Nifkorov wrote a research paper on the topic with fellow assistant professor Vadim Balashov. “That’s how long it takes for the stock price to return to normal, probably once investors realize they made a mistake.” “Most investors don’t reverse the incorrect trade until a week or more,” said Andrei Nikiforov, assistant professor of finance at Rutgers University-Camden. Those costs add up for average investors trying to save money for retirement or other long-term goals. This, and other examples of ticker symbol confusion, may cost investors more than $1 million a year in transaction costs, according to two professors who have studied what happens when investors buy the wrong stocks. (FORD), which is worth just $10 million, trades under the ticker symbol “FORD.” The iconic Ford Motor Let the user decide what is too much or too little activity to display.Just about every time Ford Motor makes big news, some investors mistakenly buy shares of Forward Industries, a tiny maker of carrying cases for medical monitoring systems and other electronic devices. The new one should display Likes, Follows, Retweets, Replies but make this customizable. The old Discover was not only difficult to find, but also confusing to read. A more intuitive placement of this in the mobile app would be especially important.
Suggestion: Add a more visible Activity Tracker (similar to Facebook) - a hasty mockup of desktop version below. It’s the only way people are going to discover great content. Twitter needs to come up with a better, more user-friendly way to display to what people are liking and whom they are following, similar to Instagram’s Activity screen. It was only underused because it was non-intuitive to access, requiring you to swipe left from Home screen. Twitter recently took away this Discover screen in the most recent iOS app update, citing that it was underused. This screen displayed Tweets that were being Favorited/Retweeted by people, and it was a good way to find interesting new accounts to follow. I often used Twitter’s Discover to learn which tweets were resonating with my network. People use these heavily to discover content and people. Twitter should also create a separate Bookmark function.Īnother reason why engagement is higher on Facebook and Instagram -both platforms have a more intuitive, visible Activity Ticker: The right rail in Facebook desktop and the heart icon in Instagram, respectively. Educate people that the Favorite is going to become a Like, and that if users wish to Bookmark tweets, they can use “Send to reading List.”ī. Instagram and Facebook, for example, do not promote such confusion, and engagement on those platforms is much higher.Ī. Twitter should support more people Liking Tweets because it encourages people to Tweet more - who doesn’t like more Likes?Īnd advertisers, too, need better accounting of which Favorites are Likes vs.
0 kommentar(er)
